Born in the British countryside and crafted with true style and eccentricity, Joules designs upbeat, colourful clothing, footwear and accessories for women, men and children who love the outdoors and live life to the full. With the quality of a bygone age of craftsmanship – classic pieces and old favourites are constantly reworked into iconic pieces that are made to last season after season. Steeped with British country charm and heritage – Joules stay true to their roots and love lifting things out of the ordinary with an unexpected approach.