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Today Paradox London is recognised as the market leader in the UK for bridal footwear. The Paradox London design team is completely focused on translating cutting edge designer styles into bridal footwear.

Paradox London, over its various ranges caters to all tastes and importantly budgets. The company has a high regard for quality, as well as comfort, and successfully combines these elements with exciting and exacting design.

At Paradox London we ensure that our suppliers adhere to the highest quality expectations. We endeavour to provide a product which is not only market leading but also a service which is unparalleled. Paradox London is a learning organisation that is constantly seeking ways in which we can improve and develop not only shoe styling but also operational practices which will aid our valued retailers. We welcome your feedback in order to integrate the essential viewpoints of our retailers to our practices.